If you’ve just published your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools simply because it enables you to get your message in front of prospective consumers that are directly searching for your products.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s genuinely intricate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can pay attention to the most vital variables that will have the greatest effect on your SERP listings.
It is vital to appreciate that the weight of each variable is adjusted with time, so Google will place more emphasis on certain variables in accordance with user behaviour and how Google believes it can maximise the user experience. With this being said, many of the top organic SEO ranking elements have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.
A great emphasis is put on content simply because Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fantastic start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google seeks out new ways to assess websites, but for the time being, link building is still the best sign of relevancy and authority.
- Mobile Optimisation
With more users now browsing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.
- Other Technical Aspects
There are numerous other technical elements that will substantially determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually changing, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any assistance in how you can properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Brisbane by phoning 1300 595 013, or alternatively visit their website for further information: https://internetmarketingexpertsbrisbane.com.au