Author: Charles (Page 2)

What Are The Top Organic SEO Ranking Variables For A Website?

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

If you’ve just published your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools simply because it enables you to get your message in front of prospective consumers that are directly searching for your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is ultimately its secret to success, so it’s genuinely intricate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can pay attention to the most vital variables that will have the greatest effect on your SERP listings.

It is vital to appreciate that the weight of each variable is adjusted with time, so Google will place more emphasis on certain variables in accordance with user behaviour and how Google believes it can maximise the user experience. With this being said, many of the top organic SEO ranking elements have been in the same spot for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is put on content simply because Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to prospective consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a fantastic start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings because the more links there are to your website from credible sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value gradually as Google seeks out new ways to assess websites, but for the time being, link building is still the best sign of relevancy and authority.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computer or laptops, there has been a notable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aspire to have mobile pages loaded within two seconds to make sure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are numerous other technical elements that will substantially determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually changing, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to focus on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any assistance in how you can properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Brisbane by phoning 1300 595 013, or alternatively visit their website for further information: https://internetmarketingexpertsbrisbane.com.au

Top SEO Trends In 2018

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

 

Online exposure is a pivotal element to any company’s strategy, however the digital landscape is in a constant state of change so it’s quintessential to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with many of them merely adjusting their secretive search ranking algorithm. With Google being such a dynamic force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to improve their website traffic, customer engagement, and ultimately their returns.

User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must stay on top of the changing trends in SEO. In reality, using out-of-date SEO methods can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll look into the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now wishing to utilise voice searches instead of customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current surge in voice searches continues at the same pace, almost 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will still be an essential aspect in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to calculate if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a remarkable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In reality, Google has designed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While conventional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is prioritising in the future which may extensively change the practice of SEO. It’s clear that SEO is already transforming to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Brisbane on 1300 595 013, or visit their website for additional details: https://internetmarketingexpertsbrisbane.com.au

 

Social Media Marketing – Say More On Twitter

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

The time has finally come where Twitter users can voice their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have expanded the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew aggressively to become one of the most praised social media platforms internationally, however recent slumps in growth stimulated the social media giant to make some changes. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly dissimilar to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter publicised on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past few months, Twitter decided that they wanted to lengthen the character limit, but only where required. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English meanwhile, experience jammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After conducting a chain of tests to particular users, Twitter obtained valuable results and believed the 240 character limit would be favourable for the majority of users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure they didn’t have to send several messages. On top of that, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for online marketers and SEO consultants? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have experienced a higher level of responses which led to more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have smaller threads of conversations, since they can fit more material into a single message. Users with long threads of conversations reported that it can frequently be problematic to follow and respond to. Furthermore, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the growth of enterprises using social media as a platform to handle customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is substantially enriched. Previously, many users would have chosen other social netowrks like Facebook to report customer service issues given that the character limit was too constricting.

More Creativity

Longer Tweets means that companies can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would usually have to use other social media channels if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users appear to be very content with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any assistance about how your business can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Brisbane by phoning 1300 595 013, or alternatively visit their website for additional information: https://internetmarketingexpertsbrisbane.com.au

A Guide To SSL Changes – What It Means For Your Website

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

In today’s ever-changing online landscape, it’s imperative that businesses Google’s best practices to ensure they remain competitive in their relevant online markets. With Google being the most powerful and influential company on the net, it’s indispensable for them to keep up with all the threats and opportunities that the internet generates. Hence, Google releases a multitude of updates every year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What is necessary though, is that all online companies that use Google-related services (virtually every online enterprise), recognise meaningful changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be flexible and adjust to new Google updates as soon as possible to ensure they aren’t adversely affected by these new releases.

The most important Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by almost half of all online users, so it’s quite important that online businesses implement the relevant changes as quickly as possible if they aspire to prevent any adverse results.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is housed in a plain text file), they are vulnerable to phishing sites that can basically steal this information from clients that wrongly believe they are providing their personal information to an honest company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become worried of falling victim to malevolent attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being shared between their consumers and their web server by integrating an SSL certificate. Google are visibly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the web. Eventually, each online provider will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be exceptionally difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become obligatory, so if you need any assistance in securing your website with SSL encryption, speak to the digital specialists at Internet Marketing Experts Brisbane by phoning 1300 595 013, or visit their website for more information: https://internetmarketingexpertsbrisbane.com.au

Why You Should Have A WordPress Site

online marketing company brisbane	Internet Marketing Experts Brisbane, Online Marketing Brisbane

So, you’ve got a great business idea and you’ve made up your mind that you’re going to design and publish your own website. Well, as you quite possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of varying features, targeting the entire spectrum of developers from starters to experts. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

It can clearly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to create an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is readily available for anyone to modify, edit and create different themes and plugins with a range of features and release these to the online community. Already, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Due to the fact that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people ready to help.

 

WordPress is mobile friendly

Due to the increasing use of mobile phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically adjust the appearance of your website to suit. WordPress even allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

In today’s world, website security is immensely important so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only download legitimate plugins from trusted sources.

As you can see, WordPress has a variety of terrific features that simply make it the best website platform on the market. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop an effective and powerful website? If you have any inquiries about how you can further optimise your website, contact the team at Internet Marketing Experts Brisbane on 1300 595 013 or visit their website: https://internetmarketingexpertsbrisbane.com.au