The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Brisbane is still very much about keywords, but there really is one concern that some organizations face when they attempt to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will also help you learn more about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year stressing about one certain keyword that, despite what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Brisbane, it would be fantastic if for anybody that searches for ‘Yamaha’ in Brisbane your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand and for Google to put anything other than at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Don’t forget – Your Website SEO Strategy is about making money, not where you appear in a Google search.

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